Fashion History

When swimsuits became unconventional: Rudi Gernreich set the body free





Summer is getting closer and colorful swimwear collections abound; trikinis, bikinis and super hot swimsuit are all the rage, but the questions is, do you know where they come from? or who was the designer who first created them?

This post is dedicated to another less-known fashion designer, who contributed to set the female body free from constrictions and inhibitions, Rudi Gernreich.… Read more

The curious guide to the history of Parisian Haute Couture (Part 2)


Parisian Haute Couture history


In the first part of this series I highlighted the key events of the first 100 hundred years of Parisian Haute Couture, through business strategies and artisanal work.

In this second part we continue to travel along the timeline of the Haute Couture’s history uncovering little known facts and curiosities about the making of the fashion shows we witness today.… Read more

12 tips for women from Elsa Schiaparelli


Elsa Schiaparelli


Elsa Schiaparelli famously put an avanguard view in her dresses but, as the following list points out, she was forward-thinking in her thoughts as well.

The celebrated Italian designer has never been forgotten and every respectable fashion addict sure knows something about her story and contribution to fashion.

This is true now more than ever as her Maison is constantly in the spotlight: an exhibition at the Metropolitan Museum in New York, not to be missed auctions at Christie’s selling some of her best creations and the launch of the capsule Haute Couture collections of the Schiaparelli label, which happened during the parisian Haute Couture Fashion week.… Read more

The curious guide to the history of Parisian Haute Couture (Part 1)


Parisian Haute Couture


Between 1860 and 1960 the Parisian High Fashion (Haute Couture) gave a new idea of fashion. Behind the poetic facade there were high-skilled professionals and complex production facilities, generating a universe of dreams, made by excellent, artistic and high-quality products.

Here I describe the first 100 years of this history; a century of tough decisions, business strategies and artisanal work.… Read more

Why furs are luxury business


Vintage Furs


The rise of furs as a symbol of luxury

The first dress of humans on the planet, apart the biblical leave of Adam and Eve, was the animals’s skin, fur, which during the following centuries was tanned and sewed in order to follow the silhouette of the body.

The business of furs, at the time of the first civilizations, was the most important way to earn money or to do exchanges of goods.… Read more