Elsa Schiaparelli

Elsa Schiaparelli famously put an avanguard view in her dresses but, as the following list points out, she was forward-thinking in her thoughts as well.

The celebrated Italian designer has never been forgotten and every respectable fashion addict sure knows something about her story and contribution to fashion.

This is true now more than ever as her Maison is constantly in the spotlight: an exhibition at the Metropolitan Museum in New York, not to be missed auctions at Christie’s selling some of her best creations and the launch of the capsule Haute Couture collections of the Schiaparelli label, which happened during the parisian Haute Couture Fashion week.

Many words have been already spent about her, so this time I’ll just let her speak for herself.

Elsa Schiaparelli compiled a list with her thoughts on women and their fashion habits, tips that she learned during her career as one of the greateast fashion designer of the 20th century.


Here she goes:


1. Women know very little of themselves and they should try to know themselves better.


2. A woman who buys an expensive dress and try to modify it, often with disastrous results, is a spendthrift and a fool.


3. Most women (and men) don’t see colors. They should ask for advice.


4. Remember: twenty percent of women have an inferiority complex. Seventy percent of them live in illusions.


5. Ninety percent of women are afraid of showing too much and of what people say, so they buy a gray dress. They should dare to be different.


6. Women should learn to trust the advice of experienced and competent people.


7. They should go shopping alone or with a man.


8. They should never shop with another woman, who sometimes consciously, and often unconsciously, can be jealous.


9. They should buy few things: only the best or the cheapest.


10. Never fit the dress to the body, but let the body get used to fit the dress.


11. A woman should mostly go shopping in one place, where she’s known and respected, without going around trying each new trend.


12 And she should pay her bills.